the Queen City Voyage

Brand Experience

The summer 2018 Landor intern team created the Queen City Voyage, featured in Cincinnati Refined. The voyage was a 2.6 mile walking loop through downtown Cincinnati. The full installation included a window graphic install, an LED window activation, email blasts, social media posts, and the development of web content made accessible by QR code.

Meet the team

The challenge

Celebrate Landor Cincinnati’s love and admiration for the city and the community. We wanted to knock down the walls that separate Landor from the streets of Cincinnati and allow the community a glimpse ofthe city through the lens of true Landorian.

The Approach

Stacey and Josh developed a majority of the graphic content for the Queen City Voyage (branding, visual identity, and brand assets — map, postcards, window clings, and passport.) While they developed the visual identity, I developed the walking route. I strategically highlighted historic locations and Landorian favorites throughout, and wrote copy for the digital and print collateral. After all of the branding and visual identity development was complete, I was able to use their graphic elements to develop a microsite for the project that was accessible to the public by QR code and create animations for a variety of digital content (LED window activation, email blasts, social media posts, and web content.)

The experience

The day of the project kick off, employees within the office received printed passports that contained a narrated story, some interactive games, and maps that would guide them as they embarked on the voyage. We also laser cut acrylic yellow arrows that employees could choose to take with them and use as a “Landorian” lens, creating a yellow brandmark filter on photos people chose to snap along the way.

To include the public, we installed a series of black and white historic Cincinnati photos in Landor’s street view windows that explained in brief the project and invited the public to scan the QR code and take the voyage through downtown Cincinnati. The QR code linked to a microsite that was a mobile version of the passport, telling of the history at each location with maps that directed the user from place to place, pointing out Landorian favorites along the way.

Images courtesy of Cincinnati Refined