For the Love of Cupcakes

Branding | Packaging Development 

The challenge

Combine my love of cupcakes and passion for branding to develop personalized packaging and brand elements for an aspirational cupcake bakery. The brand and package design should capture my love for the outdoors and for great cupcakes.

The Approach

After deciding on the personal story I wanted my brand to tell, I developed and logo, color palette, and purchased a set of graphic elements to aid in developing the brand’s visual identity. Next, I delved into pattern development and printing scale mock-ups to get a grasp of graphic sizing and to make any pattern changes before printing full scale mock ups of the single and four count cupcake box.

The Solution

The final package design provides a recyclable, paper packaging solution with a variety of features. The lid can be removed and placed on the bottom of the box, providing both a carrying case for transport and a convenient way to display the cupcakes when the consumer arrives at their destination. The pattern was developed as one pattern piece so that the design can be self assembled easily via folding, no glue necessary. This allows the boxes to be easily pre-assembled and stored until needed. Most importantly, the cupcake support takes into account finger room so that there are no accidental finger-frosting collisions. The insert folds in to rest snugly within the confines of the box, doubling the material thickness. This makes the support more stable and secure than current boxes, meaning no cupcakes fall over in transport. Phew!