Bilstein Marketing
Marketing internship
Bilstein is known for revolutionizing damping technology in the automotive industry and has always be recognized for its top quality and high performance. I spent two semesters interning for Bilstein, one semester was spent in the Hamilton, OH location interning as an industrial designer and the second semester was spent in the Poway, CA location interning as a marketing intern. Work from my first semester is confidential, but below is a sample of work from my second semester.
Skills
Competitor benchmarking, graphic design, event planning, data analytics, social strategy
tools
Illustrator, Lightroom, Later: Scheduler for Instagram, Instagram Analytics, Excel
Time frame
Internship | August - December 2017
content creation
Developed digital banner ads, internal/external flyers, trade show graphics, and monthly newsletter content, coordinated content with segment managers, organized giveaways and collaborated with product photographer to stage shoots and gather relevant content for social media.
8% organic growth over the three months I spent managing Instagram.
post engagement
Tracked Instagram analytics, running data analysis and used that determine what content to post in order to boost engagement. Boosted engagement resulted in driving traffic to the website cart.